Sustainable practice success is not only measured in WHAT you do, but in HOW you do it.
If your practice runs in a manner that makes it difficult, expensive, or risky for anyone to run, you do not have a real business.
The concept of "Sustainable Value" refers to both tangible and intangible conditions within your clinic, including billing and profits, which increase or diminish value.
Without Sustainable Value, your goals such as reaching personal financial freedom, achieving the practice of your dreams, or sustaining a business legacy all become more challenging.
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